Tru Earth

Tru Earth Eco Strips Laundry Detergent


At Simply Natural Canada when we find a great product, like Tru Earth Eco Laundry Detergent we have to share it, especially when it pairs so well with our handcrafted laundry products - laundry bar, linen spray and dryer balls.

***If you love these eco strips and want to stock up you can now save 20% on orders of 3 (or more) and 30% off orders of 6 (or more) using the discount codes ECOSTRIPS20 and ECOSTRIPS30 at checkout. (You can also mix and match. These discount codes are also valid on GOOD Juju Eco Laundry Strips.) Plus, all our eco laundry strips ship for FREE.***

Tru Earth laundry detergent has been a game changer for our family. We're so pleased to have found an eco-friendly laundry detergent that’s as sensitive on your skin, as it is to the environment.


Each Tru Earth eco-strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of detergent that you just toss in the wash.

    New zero-waste compostable packaging
   No measuring & no mess
    Dissolves completely in Hot or Cold Water.
Works in all washing machines, including HE. Front loads or top loads.
Helps keep 700,000,000 plastic jugs out of landfills per year


***Platinum Variety - extra tough on stains and odors***

Tru Earth Certifications

    Readily biodegradable in accordance with OECD 310D
    Hypoallergenic, certified by independent dermatologists
    Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers 


Gentle Enough for Even the Most Sensitive Skin

Not only are Tru Earth Eco-Strips incredibly convenient, the company prides themselves on safety and health. Tru Earth Eco-Strips are hypoallergenic, vegan friendly and Paraben-free and are gentle enough for even the most sensitive skin.

Detergent that cares about our planet - 94% less transportation pollution

The Tru Earth company cares about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses less plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.

Over 30 billion of loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Tru Earth Eco-Strips helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:

Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills.

Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees.

No More Measuring - No More Mess

Let’s face it.  Traditional laundry detergent is messy, and wastes so much space.  Measuring out detergent whether it is liquid or powder almost always results in spillage.  I don’t know about you, but when I’m doing laundry, I don’t need another thing to clean up.

With Tru Earth, 1 strip equals 1 load.  No measuring and nothing to spill.

Uncompromising Cleaning Power

Just because you want the chore of doing laundry to be simpler, cleaner, and more eco-friendly doesn't mean you have to give up cleaning power.  This is why we haven't cut any corners with Tru Earth Eco-Strips Laundry Detergent.

Each strip of Tru Earth laundry detergent weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.

Experience Uncompromising Cleaning power that

- Removes The Toughest Stains

- Reveals Vibrant Colours

- Restores Radiant Whites

No More Wasted Space

Take back your cupboard space! Traditional detergents fill up valuable cupboard space. Tru Earth Eco-strips give you back your space with our ultra-efficient packaging. Our packaging is so efficient that, you can fit over 400 loads worth of Tru Earth Eco-Strips in the same space as a single 100 load jug of traditional detergent.

Tru Earth Package (32 Load) dimensions:

Length 8.7" (22cm)x14cmx2cm)

Width 5.5" (14cm)

Height 0.8" (2cm)

So easy! 1 strip = 1 load
Wash in hot and cold water
  1. Detach a strip
  2. Top-load washer: place strip inside washer. Front-load washer: place strip in detergent dispenser (tear strip into smaller pieces if necessary)
  3. Add clothes and start washer. For heavily soiled laundry, use 2 strips. Small load? Half a strip.

Customer Reviews

Based on 7 reviews
Andrew Macpherson
Tru Earth laundry strips

Laundry strips do a good job.

Monique Ecroyd
Handy when travelling!

I originally purchased this product for travelling as I have to use unscented laundry detergent because of my skin and they take up no room in your suitcase. I have now changed to using these for all of my laundry at home - no more lugging heavy plastic bottles of detergent! I so appreciate how environmentally friendly this product is, including the packaging.

Susanne Gerards
Good product overall

.... but not as good as Persil to remove stains. So, i wash lightly soiled laundry with it. But if I can half my plastic use... great! If we all do.....

Ecologically friendly laundry detergent

I love this laundry detergent, both because of its small footprint - no plastic, and hardly requires any space to store it - and because it does a good job of cleaning clothes. Very pleased with it.

Tammy J
Convenient and Enviro Friendly

I love these as they are convenient, space saving and packaging that can be not just recycled but composted. Long gone are the days of big jugs in the recycling bin. They dissolve nicely and can tear them in half for small loads.

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