Why We’re Switching from Tru Earth to Good Juju Laundry Strips

Every product we carry at Simply Natural Canada is chosen with care. Many of you loved Tru Earth laundry strips, but as wholesale minimums increased, we took the opportunity to revisit our options. After testing and listening to feedback from our community, one product stood out above the rest: Good Juju laundry strips.

These strips not only meet our high standards for sustainability, but also deliver stronger cleaning power and better value for families. Here’s how they compare.

Better Cleaning Power

Laundry strips need to be more than convenient — they need to work. Good Juju has added plant-based enzymes and natural brighteners to their formula, giving them a clear advantage on tough stains and dingy whites. While Tru Earth performs well for everyday loads, Good Juju is better equipped for life’s messier moments.

A Win for the Environment

Both Tru Earth and Good Juju cut down on single-use plastic by replacing jugs with lightweight strips. But Good Juju goes a step further — their strips are made with certified biodegradable PVA, third-party tested to break down fully in wastewater. Tru Earth packaging is recyclable, but the film material isn’t certified biodegradable, raising questions about long-term microplastic impact.

More Value Per Load

Eco swaps should be kind to your wallet too. Good Juju comes in at 36 loads for $19.95 (about $0.55 per wash), while Tru Earth Platinum is 32 loads for $21.95 (about $0.69 per wash). That difference adds up, especially for busy households running multiple loads each week. Our prices include FREE Canada Post shipping. You can also save even more by purchasing these Canadian made laundry sheets via a product subscription.

Both brands are free from parabens, phosphates, chlorine bleach, and dyes — safe for families with sensitive skin. Good Juju goes further with an unscented option and light natural scents, giving customers more flexibility.

Quick Comparison Chart

• Cleaning Power: Good Juju ✔ (enzymes + brighteners) | Tru Earth – basic formula

• Environmental Impact: Good Juju ✔ (certified biodegradable PVA) | Tru Earth – recyclable packaging only

• Cost per Load: Good Juju ✔ ($0.55) | Tru Earth – $0.69

• Skin-Friendly: Both ✔ | Good Juju adds unscented option

Why Simply Natural Canada Made the Switch

Wholesale minimums meant Tru Earth was no longer sustainable for us to carry. But more importantly, Good Juju emerged as the better choice for our customers. It’s stronger, greener, and more affordable — and that aligns perfectly with our mission to help you live more sustainably without compromise.

Laundry Care Collectionalongside other eco-friendly swaps like detergent tablets and powders.

FAQs

Are Good Juju laundry strips safe for sensitive skin?
Yes. They are free from parabens, phosphates, chlorine bleach, and harsh chemicals. An unscented option is available for those with extra sensitivities.

Do Good Juju strips work in cold water and all machine types?
Absolutely. They dissolve quickly in hot or cold water and are compatible with HE, front-load, and top-load machines.

Are the strips septic safe?
Yes, Good Juju’s formula and certified biodegradable film are safe for both septic systems and municipal wastewater treatment.

Ready to Make the Switch?

We’re excited to bring you Good Juju laundry strips — a product that’s effective, affordable, and truly eco-friendly. Switching your laundry routine has never been easier.

👉 Shop Good Juju Laundry Strips at Simply Natural Canada